"Azalead Company ID technology was key to delivering relevant content to our website visitors -generating an uplift of 150% in engagement with our target accounts" Corinne Estève Diemunsch, Head of Marketing and Communications, Limonetik.
Limonetik chose the Azalead Account Based Website Personalization API to leverage its Account Based Marketing Program.
-150% increase in target account engagement
-2X Increase in website conversion rates
-46% Increase in page viewed
-53% Reduction in bounce rates
Limonetik is an industry leader in online payments that operates worldwide. The company delivers a "one stop" shopping payment solution (PaaS) that quickly connects all kinds of payment methods to e-Merchants, PSPs and acquirers. As an end to end solution it covers all steps of payment phases from customization of responsive payment pages to collect and reconciliation.
Corinne Estève Diemunsch joined Limonetik as Head of Marketing in 2013. Over three years, she applied strategy, vision and technology to drive more qualified leads and revenues from the website. Recently, Corinne stepped up to Account Based Marketing and adapted her strategy to include a focus on key accounts in primary verticals.
To implement their Account Based Website Personalization plan, Limonetik required a turnkey technology solution that would easily integrate with its existing marketing technology stack including Wordpress, Joomla and Salesforce.com.
Limonetik chose the Azalead Account Based Website Personalization API to increase website conversion rates with target accounts. After identifying its top three verticals and target accounts within each vertical, Limonetik launched a pilot to personalize content for target accounts according to their vertical.
The pilot led to the following findings:
-Personalizing the home page entry experience drives greater target account engagement: +150%
-Targeted content on the homepage far outperformed similar content on interior pages: +36% on content consumption from home page
-Web form conversions from target accounts outperformed the baseline by +100%
-Website personalization pilot increased click through rates on home page banners by 120%.
In addition, while reducing the bounce rate by 53%, website personalization increased:
-White Paper downloads by 36%
-Page views by 46%
-Time spent on site by 75%
- Webform conversions by 100%
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Limonetik via Globenewswire
Source(s) : Limonetik
