Lexar Announces microSD Memory Card - Works with GoPro Verification

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Enhancing Action Camera User Experience with High-Speed, Reliable Memory Cards for 4K, Full HD, and HD Video Capture Milpitas, CA, April 14, 2016 - Lexar, a leading global brand of flash memory products, today announced that the Lexar Professional ...

Enhancing Action Camera User Experience with High-Speed, Reliable Memory Cards for 4K, Full HD, and HD Video Capture

Milpitas, CA, April 14, 2016 - Lexar, a leading global brand of flash memory products, today announced that the Lexar Professional 1000x (32GB, 64GB and 128GB), and High-Performance 633x (32GB, 64GB and 128GB) microSDTM memory cards have completed the Works with GoPro® verification process.

"GoPro cameras are designed to capture unforgettable moments and users need to feel confident that they can capture this content on a memory card with high speed, durability, and reliability," said Adam Silver, director of strategic product partnerships at GoPro. "Lexar's emphasis on these attributes, and its commitment to enhancing the capture experience for its customers, makes it a great fit for the Works with GoPro Program."

The Works with GoPro program enables memory card manufacturers like Lexar to ensure that their products achieve optimal performance and compatibility with GoPro products. Lexar microSD cards are specifically designed for high-speed capture of high-quality images and extended lengths of 1080p full-HD, 3D, and 4K video, ensuring users have the speed, capacity and reliability they need to consistently achieve the best results.

"GoPro makes some of the most popular cameras on the market and we are thrilled to be among the first memory card manufacturers to have access to the Works with GoPro program and to offer our users an incredible experience with GoPro products," said Wes Brewer, vice president and general manager of the Lexar products group. "At Lexar, we are constantly working to deliver innovative and reliable solutions that allow users to quickly capture, store, and transfer large amounts of content in the most efficient way."

In addition to the rigorous testing and verification process by GoPro, all Lexar product designs undergo extensive testing in the Lexar Quality Labs to validate performance, quality, compatibility, and reliability with more than 1,100 digital devices. The Lexar microSD memory cards are currently available for purchase online and in store at select retailers. For more information about Lexar products, visit www.lexar.com.

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About Lexar
Lexar is a global brand of Micron Consumer Products Group, Inc., a subsidiary of Micron Technology, Inc., one of the largest memory manufacturers in the world. Lexar products include industry-leading memory cards for photography and video, card readers, storage drives, high-performance USB flash drives, and memory cards for mobile devices. Lexar products are available worldwide at major retail and e-tail stores, and at www.lexar.com. For more information or support, visit www.lexar.com.

Lexar. When Memory Matters.® 

About Micron
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2016 Micron Consumer Products Group, Inc. All rights reserved. Information, products, and/or specifications are subject to change without notice. Neither Lexar nor Micron Technology, Inc. is responsible for omissions or errors in typography or photography. Lexar and the Lexar logo are trademarks of Micron Consumer Products Group, Inc. Micron, the Micron logo, and When Memory Matters are trademarks of Micron Technology, Inc. GOPRO® is trademark or registered trademark of GoPro, Inc.

GOPRO® and HERO® are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

All other trademarks are the property of their respective owners. Micron Consumer Products Group, Inc. is a subsidiary of Micron Technology, Inc.

Micron Consumer Products Group, Inc. 590 Alder Drive, Milpitas, CA 95035

Media Contact:
Tom Reynolds
Firefly Communications 
+44 (0)203 861 3605 

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Lexar via Globenewswire


Source(s) : Lexar

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