Parks Associates: Smart TVs the leading device U.K. households want to control with their smart speaker with personal assistant

CONNECTIONS™ Europe addresses smart home, security, energy management, and independent living solutions

DALLAS, Nov. 05, 2018 (GLOBE NEWSWIRE) -- New research from Parks Associates finds 24% of U.K. broadband households that own a smart speaker with personal assistant would like to control their smart TV via this device, nearly twice as many as any other device. The international research firm will host CONNECTIONS™ Europe: Strategies for Smart Home and Consumer IoT on 13-14 November at the Amsterdam Marriott Hotel, featuring keynotes from Inwido and IBM, Bosch Smart Home, Orange, Parks Associates, and Philips.

“In the U.K., the NPS of smart speakers is negative, so Amazon, Google Home, and other vendors have some work to do to better adapt their products for the U.K. market,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “While these products are immensely popular in the U.S., in the U.K., smart light bulbs have a higher purchase intention for the next year. Overall usage of personal assistant apps in the U.K. matches the U.S. overall, so there is consumer interest for voice control. The smart speaker form factor has yet to deliver the experience U.K. customers expect.”

Kent will discuss this consumer research and its implications in the keynote “Opportunities and Future Growth in the Smart Home: The U.K. Consumer.”

The sessions “Voice-First Smart Experience: Innovation and Disruption” and  “Connected Product Ecosystems: Entertainment and Smart Home,” moderated by Dina Abdelrazik, Research Analyst, Parks Associates, feature these speakers:

• Cornel Ciocirlan, CTO EMEA, ARRIS
• Bert de Haes, Co-CEO, digitalSTROM AG
• Daniel Estrakh, VP Product Management, Connected Home & IoT, DSP Group
• Ermin Kosovac, Development Leader Home Smart Platform, IKEA
• Yann Lechelle, COO, Snips
• Mark Lufkin, CCO, Wondrwall
• Adam Thibault, GM, Dragon SmartHome and V2T, Nuance
• Simon Trudelle, Sr. Director Product Marketing, NAGRA

Sponsors include Homematic IP, Alarm.com, ASSA ABLOY, Bitdefender, F-Secure, Intamac, Open Connectivity Foundation, ROC-Connect, Trusource Labs, Z-Wave, Zigbee Alliance, and Mersoft.

Registration is open, and media are invited to attend. To request data or an interview, contact Julia Homier, julia.homier@parksassociates.com, 972-996-0214.

About CONNECTIONS™ Europe
CONNECTIONS™ Europe explores innovative business strategies, crossover industry partnerships, and advancements that are creating more consumer engagement and business opportunities for smart home and IoT solutions. http://www.connectionseurope.com

Julia Homier
Parks Associates
972-996-0214
julia.homier@parksassociates.com

A photo is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/7ffd0298-0e22-48f7-b6a0-761377438976